Welcome to the launch of our Baddie Creator series, where we’ll showcase authentic content creators, UGC creators, artists, and creatives—those who stay true to themselves in a world full of trends. Today, we’re featuring Zeineb, a creator known for her genuine connection with her audience and her thoughtful storytelling. Zeineb offers a refreshing perspective on content creation, staying true to her purpose and bringing real, original voices to the forefront.
What Inspired the Journey
« Many creators have influenced me, but Léna Situations had a particular impact. She makes her audience feel like friends, and that connection stuck with me. Growing up in the YouTube era, I was drawn to creators like Natoo. In Tunisia, I admire Beya Mlika for her energy, Yasmine Thaghri for her unique style, and Yasmine Elamri for making education engaging. »
Finding Inspiration for Content
« I pull ideas from Instagram, Pinterest, and TikTok, but mostly, I trust my instincts. The best ideas often come randomly—observing, overthinking, or just existing. »
Keeping Content Fresh
« I pay attention to what my audience enjoys but always add my personal touch. I strive for balance: some content is lighthearted and fun, while other pieces dive deeper. I avoid trends that don’t resonate with me and focus on what feels natural.
I enjoy making analytical content—the kind that requires research and thought. A skincare video I did with my friend Amine was a highlight. It was fun, but also well-prepared. Some content needs fact-checking, while others can be spontaneous. I like both. Lately, I’ve been drawn to podcast-style formats with a cultural focus.
At the heart of everything, storytelling is what makes content relatable. I’ve always been a talker—so much so that even my parents ask me to take a break. But sharing stories is what keeps content engaging and real. »
Challenges and Growth
The Reality of Content Creation
« In Tunisia, brands often undervalue creators. Many want free exposure without offering fair compensation. I only work with brands that align with my values and respect my work.
Balancing content creation, a full-time job, and finishing my master’s degree is another challenge. It’s exhausting, but good organization helps. »
Staying Relatable While Working with Brands
« I only collaborate with brands that make sense for me. Before committing, I test the products and research the company. If it feels forced, I pass. People can tell when a partnership isn’t genuine. »
Micro-Creators vs. Big Influencers
« Smaller creators usually have a tighter bond with their audience. That connection can be lost with huge followings, but every creator brings value. »
Impact and Aspirations
« I want my content to inspire confidence, encourage curiosity, and promote open-mindedness. My focus is on creating an inclusive, honest space. »
Dream Collaborations
« In the near future, I’d love to work with SVR. Internationally, Hôtel Mahfouf (Léna Situations’ brand) would be a dream. I’d also love to collaborate with Squeezie on a creative project. »
A fun fact about me
« I can disappear into a book for hours. I tend to overthink everything, which is why I love structured content. My close friends mean the world to me, and I have an unhealthy obsession with cats. While I might seem high-energy, I definitely have a reflective side too. Oh, and I talk a lot. Seriously, a lot. »
Advice for New Creators by Zeineb
- Know your worth and don’t settle for unpaid work.
- Get comfortable speaking on camera—it gets easier over time.
- Stay true to yourself. Don’t force trends that don’t fit.
- Work with brands and people who respect your vision.
- Surround yourself with people who inspire and challenge you.
Ready to create with purpose, have fun, and tell authentic stories? Join the Marketing Baddie community ! Let’s connect, collaborate, and inspire each other on this creative journey.
