Art can be a way to feel, to heal, and to show up fully as yourself. It can hold softness and strength at once. In this edition of Baddie Creator, we spotlight an artist whose work celebrates identity, emotion, and the quiet power of being real. A journey shaped by nature, rituals, and bold self-expression—where every piece tells a story of becoming.
Meet Malek Jerbi
Malek Jerbi is a visual artist based in Tunisia and the founder of Soleil Studio. Her work blends emotion, identity, and storytelling. Drawing has been part of her life since childhood—it started as a way to express herself and became her creative language. Her art is bold yet gentle, often exploring themes like womanhood, self-love, and belonging.
“I want my art to resonate with those navigating complex emotions and searching for belonging. I want it to say: you are seen, you are enough.”
Through her illustrations, Malek creates safe spaces—where softness is powerful, bodies are celebrated, and every detail carries meaning. Her style keeps evolving, but one thing stays the same: she leads with honesty, intuition, and heart.
Celebrating Women & Body Positivity
At the core of her work is a commitment to representation. “I draw inspiration from my own experience as a woman navigating societal expectations,” she says. Her illustrations uplift diverse bodies and unapologetically celebrate softness, strength, and the spectrum of femininity. “It’s about challenging norms and creating visual stories that embrace self-love.”
Nature as a Creative Reset
Nature as Muse and Medicine
“Spending time in nature is non-negotiable—it’s how I reset, refuel, and reconnect.” For Malek, creative blocks are often solved not by more work, but by more quiet. “There’s a certain magic in letting the mind wander under trees or near water. That’s where the real ideas live.”
A Space for Inner Clarity
Nature also serves as her mirror. “Being outside helps me sit with my thoughts and reconnect with my intuition,” she explains. “That clarity always finds its way back into my art.”
Inspired by the Details
Malek’s eye is trained on the subtleties—how light filters through leaves, how textures shift across a forest floor. “Those details often show up in my work—sometimes consciously, sometimes not. Nature gives me an endless palette to pull from.”
Her Creative Sanctuary
“My favorite spot is Bizerte Forest. It feels like a second home. There’s peace there, but also a quiet kind of power.” It’s a place where she sketches, walks, dreams, and disconnects from the noise of everyday life.
The Perfect Creative Morning
For Malek, creativity starts with calm. Small, daily rituals help her stay grounded and inspired. “Sipping matcha helps me slow down and focus. It’s my way of starting the day with intention.”
She embraces slow mornings, letting nature and quiet moments guide her flow. “My ideal morning? Matcha, fresh air, and sketching outside. That’s when ideas come to life.”
On Being a Baddie Creator
Redefining ‘Baddie’ Through Art
“To me, being a ‘Baddie’ means embracing who you are—even the parts the world told you to shrink.” For Malek, it’s about confidence, vulnerability, and creativity without compromise. “As a woman and an artist in Tunisia, it’s powerful to take up space, to say what needs to be said, and to lift others up through art.”
Staying True in a Noisy World
Online, Malek protects her authenticity. “It’s easy to get caught in comparison. I stay grounded by focusing on my values and the why behind my work.” She also leans on community and isn’t afraid to take digital detoxes when needed. “Mental well-being is part of the creative process too.”
Her Advice to Young Artists
“Trust your voice. Be patient with yourself. And don’t be afraid to explore what makes your work yours.” For Malek, the artistic path is less about fitting in and more about carving out space. “Experiment. Collaborate. And above all, remember that your story is worthy of being seen.”
Behind the Vision : Marketing Baddie x Tunisian Campers
Bringing Malek’s Creative World to Life
This edition of Baddie Creator was made possible with the help of Tunisian Campers, who took care of everything from finding the perfect location to handling all the logistics. It wasn’t just a photoshoot— it was about bringing Malek’s creative world, and the vision behind Soleil Studio, to life in a natural and authentic way. Together, we created a space where her art, rituals, and story could unfold, surrounded by the beauty of nature that inspires her.
Follow Malek Jerbi on Instagram to explore her vibrant world of illustration, creative rituals, and the beauty of growth. You can also follow Soleil Studio to dive deeper into her artistic work and visual storytelling.
As we wrap up this journey into Malek Jerbi’s creative world, we’re reminded that art is not just about what’s created—it’s about the emotions, rituals, and experiences that shape the artist behind it. Malek’s work is a testament to the power of staying true to oneself, embracing nature, and finding beauty in every step of the process. Keep following her journey, and let her art continue to inspire and empower you.
Join the Marketing Baddie community , let’s connect, collaborate, and let’s inspire each other on this creative path.
