Content Creation

Where Fashion Meets Food : The Jacquemus Marketing Recipe

Fashion and food might seem like an unlikely pair, but Jacquemus has turned this duo into an art form. From collections inspired by the Mediterranean lifestyle to pop-ups brimming with culinary charm, Jacquemus has redefined how these worlds collide—bringing style to the table, quite literally.

Jaquemus - Brand Storytelling

From Bread to Breakfast

Fashion and food might seem like an unlikely pair, but Jacquemus has turned this duo into an art form. From collections inspired by the Mediterranean lifestyle to pop-ups brimming with culinary charm, Jacquemus has redefined how these worlds collide—bringing style to the table, quite literally.

Jaquemus - Brand Storytelling

Immersive Food Installations

Jacquemus’ Paris boutique takes this idea further, doubling as an art gallery where oversized food sculptures set the stage. Think cherries as tall as you are and larger-than-life toasters, all tied to his latest accessories line, À Table. These playful installations remind visitors that his brand is about more than clothes—it’s about experiences that feed the soul.

Jaquemus - Brand Storytelling

From Runway to Tableware

Jacquemus’ love for food extends to his creative partnerships. Teaming up with ceramist Daphne Leon, he has introduced whimsical tableware pieces like plates adorned with his iconic Le Chiquito bag or etched radishes, combining fashion with functional art.

Jaquemus - Brand Storytelling

A Layered Aesthetic

At its core, Jacquemus’ vision is textured, layered, and deeply personal. His love for food—whether in his Mediterranean inspirations, oversized sculptures, or artistic tableware—is both playful and exquisitely crafted.

Jacquemus reminds us that fashion isn’t just about what you wear. It’s an experience, a taste, a lifestyle—and sometimes, even a meal.

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